by tonyhall

5 Ways to Get the Best From Article Marketing

Consider this! It is no more difficult to make your article marketing campaigns bring maximum benefits to a website as it is to lose the effect on a hap-hazzard campaign. There is little extra effort involved. A simple case of implementing a few easy-to-follow guidelines and anyone can reap the rewards which come from good article marketing optimization. You are probably already doing most things correctly, but the finer points of article marketing can often make a huge difference to the overall effect of your efforts.

Ok now let us imagine that your article is almost completed and perhaps requires just a little optimization before you submit your work to the many article marketing directories available to you on the Web. Before you go on, here are 5 techniques to help you gain the most from article marketing which, if correctly employed, will be sure to bring more benefits from your article marketing campaign.

• Quality Article Content.

To keep your article marketing campaigns effective, always make sure that the content of your article is original, grammatically correct and with no spelling mistakes. Your title or header should be short but eye-catching enough to be of interest, and be relevent to the content of your article. The article body should be interesting and intriguing enough to leave the reader wanting more information. This is where good article marketing can make a difference. Keep to the points you are making and don’t pontificate. Avoid repetition and yet keep within the discussion area of your chosen subject matter. Article marketing pros often Use facts and figures to strengthen the points within their articles, and identify their points numerically or with bullets. All this makes for excellent article marketing practice.

• Using Keywords and Keyword Phrases.

The keywords or phrases you decide to promote in your article marketing campaign are the words which will identify visitors you want to attract through search engine results. They are the focus of your article marketing strategy, so do your research well and choose keywords that are most likely to produce a high ranking search engine position. A good article marketing rule is to use just one keyword or phrase for each article you write. This makes article construction easier, and you will be able to concentrate all your efforts into just one keyword phrase. Your article marketing campaign is likely to struggle if you choose keywords that many others are competing for.

• Keyword Density.

The term ‘keyword density’ refers to the number of times your keyword or phrase is used in the content of an article. It is shown as a percentage of the total number of words in the text. The recommended keyword density for good article marketing optimization is between 3% and 7%. Above this, say 10% density will appear like keyword spamming and your article may be ignored or even penalized by search engines, rendering your article marketing campaign useless. In any case, an article with 10% keyword density will hardly make any sense, when read by a human. Alternatively, if the keyword density is too low, your article may be ignored by search engines, and your article marketing campaign will again have little effect. Ideally if your article is say 700 words long, you should try to use your keyword approximately 35 times. But remember, keyword density in the title, the headings, and the first paragraphs will carry more weight.

Article marketing tip: Remove insignificant and unnecessary words in your articles. This will improve keyword density without adding keywords.

• Article Cloning.

Article cloning, or article spinning, is an extremely useful ploy to adopt when article marketing. Simply take your original article and make a few alterations to each paragraph so it appears like a new unique article. This method of article marketing is typically carried out by the original author or when working with a public domain article. Search engines regard each version as a unique when submitted to article marketing directories. It’s imperative to have unique articles so that they are each indexed. Although this can be time-consuming, there are article marketing software programs available that will clone your articles in moments.

• Article Submission.

Article submission is perhaps the most important part of your article marketing campaign. Again there are many article marketing software programs that will submit your article automatically or semi-automatically depending on the product you choose. Whether using software or submitting manually, always go for quality over quantity making sure you submit to the higher ranking article marketing directories at very least. By using article marketing cloning techniques always try to submit a unique article to each directory and you’ll get the best results from your article marketing campaigns.

So there it is.. just five ways to gain the most from article marketing. Employ these simple tactics with every article marketing campaign and you’ll bring quality traffic to your website or online business. Read article marketing software reviews whenever possible before purshasing software.

Trevor Taylor

www.article-writer-pro.com This video shows you how to programme your content for spinning using Article Writer Pro (online article creation tool).

Video Rating: 5 / 5

It is relatively easy to find information online about article marketing. There is an abundance of blogs, forum threads and articles on the subject. One topic that hasn’t been covered much though is the actual strategies that article marketers use. You might wonder what possible strategies there can be in writing and publishing articles but there are in fact three distinct ones that are commonly used.

The first strategy that many article marketers use is also known as the bum marketing method. Basically the way this works is you do in depth research to find high traffic niche keywords that are of low competition in the search engines. Then you write the article and submit it to only one article directory with a high pagerank like ezinearticles so it will show up on the first page of google for those keywords quickly. This works well for those who have mastered both how do do good keyword research and also write articles around those keywords effectively. Articles written using this strategy often rank well and get a lot of search engine traffic. This method does sometimes have problems though. Search engines frequently change their ranking algorithms and articles can lose their first page placement. In addition even the best keywords eventually get competition from others that publish content around the same words.

Another strategy used by article marketers is to focus on producing very high quality informative articles. The idea behind this is the best articles will get reprinted by many online ezines and newsletters. Articles using this method tend to be longer than average and contain many useful insights and helpful information for readers. This strategy can certainly work well but like the bum marketing method there are no guarantees. Also the search engine traffic to those articles tends to be less than those using keyword research.

The third and final strategy is to simply write large numbers of articles. Publishers using this strategy don’t bother with keyword research or writing for other publications standards. Those articles tend to be mediocre in quality and shorter in length but they do receive some traffic by search engines as well as an occasional reprint in an ezine. The cumulative effect of a large number of articles in print can make this method successful. There are a few problems doing this. First of all in order to get significant traffic you need to build a large inventory of published work. Secondly to keep the traffic flowing new articles must constantly be written and published.

Those are the main three strategies used by article marketers. Is it possible to fall in between the strategies above? The answer to that question is yes. It would be difficult and a lot more work but entirely possible to write articles that are appealing to both search engines and ezine publishers. As far as which one is the best to use it is impossible to say. As already covered they all have their pros and cons. It really depends on what kind of writer you are which you must decide for yourself.

Article marketing is one of the absolute basics of internet marketing. Having articles all over the internet is a marketing method which enables you to invest some time and effort right now and reap the benefits for years to come. This article will explore some of the advantages of article marketing and its subtleties in order to help internet marketers to use it to their best advantage.

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 Anyone who’s been doing internet marketing for a while knows that writing articles is imperative to the success of one’s online campaigns. Having articles in various article directories is a great way of providing links back to your site, thus building your site’s popularity. When a page has many links back to it it helps to attain good positioning in the search engines. An article directory which has a high page rank is the best place to submit articles to as this helps to boost your page’s rank.

Bear in mind that people take articles they enjoy and publish them in their ezines and on their websites, further providing you, the author, with more back links and publicity.

When you have articles of your own posted in article directories you can slowly establish your name as an expert in your niche. People will be more apt to trust your recommendations.

Although it may be tempting to write a bunch of articles in one day and submit them to a few directories, exercise caution with this. Why is that? Because Google is quite sensitive about a sudden surge in traffic to a link. Although we would all love a sudden surge in traffic, it may cause Google to de-index your site in order to look in to the reason for the sudden popularity of your site. It’s better to submit articles every couple of days.

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In the process of article marketing, don’t submit an article that is already on your own website. It may be considered duplicate content and you don’t want that! Google would consider the site which is higher ranking to be the originator of the article (the article directory) and your site’s page rank may suffer.

Don’t submit PLR articles without making changes!! There is so much PLR available today (free and otherwise) and it is very tempting to just grab it and use it. Don’t do it. The purpose of these articles is to provide you with a basis for an article. Read it and rewrite it in your own words. Duplicate articles could be rejected by the article directories and the directories may just decide to ban your account.